The Cupertino Chamber of Commerce, located on Silverado Avenue is a not-for-profit business organization. The Chamber, with a 50-year history of enhancing business environment in Cupertino, has members employing more than 10,000 people. It takes leadership roles in education and strengthening local businesses to constantly improve quality of life in the city. In addition, the chamber initiates a number of programs to make sure that doing business in Cupertino is a rewarding experience.