The contemporary women's clothing store is located in the Capitola Mall and aims for both quality and affordability. Alongside trendy fashions primarily targeted at young adults, it sells shoes and accessories. DeMasqe has a number of ongoing deals including three-for-$10 tops, buy-one-get-one-free jeans, and a 'no sales tax' special on Saturdays and after 5pm weekdays. The Bay Area chain has stores in Oakridge Mall, Valley Fair, Salinas and Daly City.