Fresh & Easy Neighborhood Market opened in 2007 with a unique, if not obvious idea: to sell high-quality, low priced groceries. The concept worked, and Fresh & Easy's parent company, the UK-based Tesco, has since opened more than 170 stores across California, Arizona and Nevada. This location off of River Road in Oceanside offers Fresh & Easy's full line of produce, meats and packaged goods in a bright and colorful atmosphere. Manned by upbeat, friendly employees, the store specializes in carrying healthy products void of artificial colors and flavoring, added trans fats and high-fructose corn syrup. The store also sells a number of products for on-the-go customers, such as prepared meals and floral bouquets. Visit the Fresh & Easy website for more information on the grocery store chain.