Innovid, based in Culver City, CA, is an independent platform specializing in the management and measurement of advertising for both TV and digital platforms. Their innovative solutions combine ad delivery, dynamic creative personalization, measurement, and optimization to create a more efficient and transparent advertising ecosystem.
Through their Harmony initiative, Innovid aims to maintain an open and balanced TV ecosystem that delivers efficiency, transparency, ROI, and sustainability for the benefit of all stakeholders. Their suite of solutions, including Harmony Direct, offers a direct and efficient way to launch guaranteed non-biddable media, benefiting both publishers and advertisers.
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