Josie's Heart carries unique and trendy women's fashion at reasonable prices. The clothing in the store appears to be selected from the pages of fashion magazines and the sales staff is quick to help customers with their choices and sizes. Josie hand selects outfits for this shop with a variety of designers available at this store. It is filled with top of the line selections such as shoes, jewelry and accessories. The shop is in the heart of El Paseo and surrounded by stores and restaurants.