History
Redefine Rentals has a very simple and clear philosophy: strip the independent filmmaker of as many hurdles as possible and allow the very core of independent film -- as an art and not an investment -- to be realized. Twenty years ago the Redefine Rental model was impossible. The studios were the only ones that could afford the professional gear, and by keeping it to themselves, they effectively controlled the medium. Today it is the choice of the individual to allow the freedom of cinema to progress, or continue to grasp at the flimsy blockbuster hit. Let's give the digital revolution a greater place in the history books. Not one of sensors and resolution, but one that is remembered as a time that gave every independent filmmaker the freedom to tell their story.
Specialties
Redefine is Southern California's newest rental house specializing in RED Cinema and Canon digital photography. The mission of Redefine Rentals is simple: provide the best equipment to photographers and filmmakers at the best possible cost. We're committed to bringing the goodness of 5D MK3s, GH4s, and RED Epics to the masses. Working a wedding and need an extra body and a few lenses? We've got you covered. Filming a short to submit to festivals this summer? We've got you covered, too. Check our out website and feel free to ask any questions you might have about our business via email or on the wall of our Facebook page.