Sanrio Surprises carries Sanrio's "character-branded" stationery, school supplies, stuffed animals, toys, clothes, gifts and accessories. Since Sanrio was founded in 1960, over 400 different characters have been created. Some of the characters include Hello Kitty, Pochacco, Badtz-Maru and others. Sanrio products have customized expressions of friendship: a perfect gift for a family member or friend. This store carries a larger array of products than most Sanrio stores. Sanrio Surprises is conveniently located inside of the huge Westfield Santa Anita Mall.