Since its inception in 1971, Starbucks Corporation has been one of the leading roasters and retailers of specialty coffee in the world. Based in Cupertino, Calif., the firm produces a wide range of branded consumer products globally, such as ready-to-drink beverages, packaged coffees as well as ice creams. Its brand portfolio features Starbucks Coffee, Tazo Tea, Seattle's Best Coffee as well as Torrefazione Italia Coffee. The firm operates approximately 16,635 stores some functioning throughout 50 countries.
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