Verance Corporation is an industry-leading company based in San Diego, CA, specializing in AI-driven technologies for interactivity, measurement, and content protection. Their award-winning watermark technology is widely recognized as the industry standard for movies, music, and television, with their content protection watermark being implemented by the motion picture industry as part of the Blu-ray Disc standard and their content measurement and enhancement watermark being selected by the television industry for the next generation TV standard, ATSC 3.0.
Verance's innovative solutions, such as Aspect, drive viewer engagement and revenue by delivering interactive and personalized television experiences across all devices and distribution paths. Aspect also provides first-party, household-level audience measurement data, augmented with demographic and psychographic insights, to inform television programming, marketing, and advertising sales efforts. Additionally, Verance's Cinavia technology protects entertainment assets from piracy in various windows, including pre-release, theatrical, and home video, and has been implemented by major Hollywood studios and Blu-ray device manufacturers.
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