West Coast Novelty is the largest distributor of licensed sports products in the United States. It holds close relationships with several professional sports leagues. Over its eighty years, West Coast Novelty has grown into a full-service licensed goods distributor and a strategic marketing partner. The company is officially recognized by the NFL, MLB, NBA, WWF and Collegiate Licensing as a national distributor for those leagues. This business has representatives covering every state.
This distribution facility is the hub of West Coast's operations. The company sells to a wide variety of retail channels including team shops, sporting goods travel stores, theme parks and destinations and fashion retailers.