Parallel Path is a leading marketing agency based in Boulder, CO, specializing in innovative strategies for health and wellness brands. With a focus on wellbeing and defying conventions, they offer services such as strategy insights, content creation, marketing media, and data analytics to help brands connect with their customers and reach their fullest potential.
Through their consumer motivation study, Parallel Path goes beyond stereotypes to uncover the genuine desires, motivations, and behaviors of health and wellness consumers, challenging established norms and providing pathways for brands to connect deeper with their target audience. With a commitment to building a better world, Parallel Path empowers inventive and impactful people and brands in the wellness industry to shape the future of human health and happiness.
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