Rock & Soul Clothing is located in the Belleair Bluffs Bazaar shopping center, near the intersection of West Bay Dr and Indian Rocks Rd. It carries items in line with the latest trends, and claim that its "edgy rock & roll decor" is in line with the personalized treatment the customers receive. This is in line with owner Chris Jewel's two most predominate passions, rock music and fashion. This shines through in the decor, as the guitars on the wall are from his personal collection.