Lavender specializes in women's urban wear and accessories, including tops, pants, handbags, shoes, scarves, belts and necklaces. It also carries jeans and outerwear. Lavender is not a chain and it says it loves to utilize local clothing and accessory designers, so its selection is unique and ever-changing. That's why it calls itself an "Insanely Chic Boutique." It is next to Francesca's inside The Avenue Forsyth.