The Allen R Hackel Organization in Newton Center, MA is a three-way partnership between clients, agencies, and TAHO, offering a unique barter system for advertising campaigns. With TAHO acting as the media buying service, the agency designs and budgets the campaign, while TAHO delivers the advertising as ordered and at predetermined prices, utilizing a combination of cash and excess merchandise to pay for the campaign.
By working closely together as a team, this partnership allows clients to increase sales through advertising while disposing of excess inventory and gaining additional advertising dollars. With TAHO delivering media according to agency specifications and at the same rates the agency would have paid, there is no compromise on the advertising goal, ensuring a smooth and profitable barter relationship.
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