Based in Cambridge, Mass., Cambridge BioMarketing offers integrated professional, consumer and corporate communications in the health care industry. It provides services, such as branding and positioning, direct marketing and energy technology, multichannel outreach, global coverage, life cycle management and more. The company s branding and positioning capabilities include disease positioning, product positioning, corporate positioning and developing message platforms. Its audience outreach includes healthcare professionals, patients/caregivers, payors, employees and investors and offers multichannel outreach including print, TV and online advertising, conferences, digital marketing, video assets and more. Additionally, the company offers direct marketing with websites, relationship marketing (RM) programs, search engine optimization/marketing (SEO/SEM), etc. Life cycle management of products includes pre launch, launch and post launch. Nominated for Best Pharmaceutical Website in the 14th Webby Awards, its list of clients includes Novartis, Medtronic, Genzyme and Alexion Pharmaceuticals, to name a few.
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