Riddell's slogan is "Protect. Perform." And it pretty much says it all. Riddell All American makes some of the most trusted sporting equipment in the country. John Tate Riddell founded the company in the 30s as a high school athletic director who developed the first removable cleat. Riddell's main offices are in Elyria, OH, and most of the company's sales are handled by reps who work with college and high school accounts. (This particular location is not a retail outlet.)