Wall Street Journal, 200 Burnett Rd, Chicopee, MA 01020, US

THE FLYER: One of the reasons the Yankee Flyer has been in business for over half a century now, is that we are a well-seen publication in our target area of 21 towns in Hartford County. Don and Mary Gorman established The Yankee Flyer in 1954. It was one of the first publications of its kind. The Yankee Flyer is a weekly advertising publication delivered to over 58, 000 homes and businesses. In 1995, The Yankee Flyer started a website in response to the gaining popularity of the internet. The Yankee Flyer website has become a well known and popular website. Advertisers measure exposure by a website's "hits". The Yankee Flyer website averages a quarter million per month ( over 70, 000 per week ) ! More and more people inside the delivery area and beyond, go on-line to view the Yankee Flyer. The market share reached by The Yankee Flyer continues to grow steadily each month. The Yankee Flyer hosts its own website and has the ability to customize our website to any of our own or our customers needs. We offer our display ad customers the ability to place a link in their display ads which will open their own website on a separate page.