The Michigan Soft Drink Association (MSDA) is a nonprofit trade organization that represents the producers and distributors of carbonated soft drink beverages in Michigan. With a history dating back to 1911, MSDA is one of the state's oldest business groups and plays a vital role in the local economy, employing thousands of individuals and servicing over 10,000 retail outlets across the state.
Committed to promoting health and sustainability, the Michigan Soft Drink Association takes a leadership role in cutting calories in schools and empowering consumers to make balanced decisions. They prioritize sustainability in their operations, recognizing the importance of protecting the planet while ensuring the success of their business.
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