IT'SUGAR

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1870 Broadway Unit B

New York, NY 10023

+1 (646) 216-8238

http://www.itsugar.com

Specializing in candy from chocolates to lollipops to mints to gummy bears and candy-inspired fashion apparel, accessories and novelty gift items, IT'SUGAR is a land of make believe come true.

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Reviews

3.537 reviews

Frank B.

9/13/2014

HOLY SUGAR DIABETIS. WOW, it's the FLAVOR FLAV of candy stores BOOOOOOYYYY! FRANK gives a personal double thumbs up rating if you care or not!!! You can feel the rush of adrenaline as you enter...

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Kathleen W.

6/23/2024

Just left there where I was accused of stealing drug paraphernalia. Some dumb novelty mug pipe combo thing. I don't smoke or use cannabis so it's literally of no use to me. It's a heat wave and my...

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Emma M.

3/27/2023

I came to check out the store in hopes of finding a chocolate frog from Harry Potter, but while I did find some I opted for taffy instead. Don't know why I decided on that instead last minute, but...

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Marianne W.

3/31/2022

It's Sugar is everything CANDY! You can find flashbacks from your past to novelty items. They have the best PEZ variety I've found anywhere. I buy them for my daughters collection. I can't help...

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Mizzy L.

5/6/2023

I really went for the Funko pops because I collect my self but It was a huge store. It felt like a warehouse full of just candy and merchandise. Amazing experience

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