It was while strolling the streets of London in 1980 that entrepreneur Alexander Shahgholi first saw the future of media. Sony's showroom was selling the latest in home video recording technology and Shahgholi found himself intrigued by the power of the medium and its potential impact on both consumers, budding filmmakers and business. From that initial curiosity, VideoPerfect (www.videoperfect.com) was born. It began as International Video Services in 1984, and over the course of two decades the business has evolved into one of New York's best-known transfer, duplication, conversion and editing houses. "VideoPerfect basically began in my apartment, " says Shahgholi. But as word spread about Shahgholi and his new company it quickly grew from a few tape decks in his apartment to the presently, brand new 4, 000 square foot midtown Manhattan location where he and their staff of eight creative professionals edit, transfer, duplicate and convert video and audio for both the consumer and the business user. Each entity has a specific need and VideoPerfect and the company attends to each perfectly. Recent projects include corporate presentations for MasterCard and their World Cup Sponsorship featuring soccer legend Pele; Microsoft's New York launch of the Windows XP operating system; and Broadway's Walt Disney Theatricals. Additionally, the company's consumer business continues to boom with more and more people bringing VideoPerfect their beloved but slowly deteriorating 8mm, 16mm and VHS home movies to be transferred to the non destructive digital format - DVD. Moreover, VideoPerfect has spearheaded expansion into new and exciting markets for their digital expertise. Chief among them: The Legal Industry - VideoPerfect has used DVD technology to archive official legal depositions and evidence. In courtrooms around the country 'calling someone to the stand' means inserting a DVD and hitting play on the remote. The Entertainment Industry - Theatrical promoters have come to VideoPerfect to create B-roll and related footage for use in television news broadcasts. Retail - Retailers, brand marketers and advertising agency produce tons of advertising every year. In an effort to save money and shelf space many are looking to archive and organize their advertising digitally. With the help of VideoPerfect, a retail stores can have every television commercial they ever made archived on DVD, complete with menus that organize the material by year.
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