Viva Ranch Fruit Market is located next to Payless Shoe Source on Main Street in New Rochelle. The outside of the store is lined with boxes of fresh seasonal produce such as sweet melons, corn and peaches. Viva Ranch is a grocery store with a variety of exotic fruits and vegetables that are difficult to find in chain supermarkets. Along with the typical apples and carrots, Viva Ranch stocks donut peaches, green coconuts, yucca roots, tamarinds and stalks of aloe vera to name just a few. Viva Ranch is also a deli and butchery, offering fresh meats and sliced deli cheeses. Spanish and Mexican food specialties such as queso blanco can also be found here.