Olson Zaltman Associates is a renowned market research firm based in Pittsburgh, PA, specializing in uncovering deep insights and metaphors that drive consumer behavior. With over 25 years of experience, their innovative methods, such as ZMET and Simile, illuminate the unconscious mind of consumers, enabling businesses to make strategic decisions and reshape their brand messaging for better results.
By going beyond traditional research, Olson Zaltman Associates helps businesses address key challenges, such as understanding customer behavior, standing out in a crowded marketplace, and reigniting brand spark. Their expertise in uncovering unconscious mental frames and quantifying brand associations empowers marketers with valuable insights to drive engagement and fundraising success, as demonstrated by their collaboration with Wharton Business School students during the pandemic.
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