History
In 1922 Italian immigrant Theodore Iacocca opened a small market at 711 Liberty St. in Allentown, PA. The legend goes that one day as Theo was sweeping the steps a pretty blonde walking by stopped and asked if he sold hot dogs. He sadly said no but promised if she returned the next day he surly would. With a wink she walked on and the following day hot dogs made their way onto the menu. He never saw the woman again but the hot dogs were so popular they stuck around anyway. 90 years later, Yocco's has today grown into a fourth generation family owned business with 6 locations throughout the Lehigh Valley area. Current owner Gary Iacocca continues the strong Valley tradition by serving quality food and service the way his father's father started to in 1922. The secret chili sauce is still hand made, the hot dogs are made by local Hatfield Meats following our special recipe, local bakers make the rolls, and local suppliers do the rest. Enjoy a true Valley tradition with Yocco's!
Specialties
Locally styled Hot Dogs, Cheese Steaks, and More. Famous for our super fast and super friendly service.