Alliance Sport Marketing, based in Nashville, TN, collaborates with Highway Safety Office agencies nationwide to promote safety campaigns through sponsorship opportunities. Specializing in leveraging the loyalty of sports enthusiasts, they aim to evoke emotional responses to drive behavior change in social marketing initiatives.
With a focus on utilizing motorsport sponsorships as a platform for tobacco prevention since 2002, Alliance Highway Safety excels in outreach and education programs for highway safety offices. Their diverse project opportunities span from teen driver safety initiatives to professional sports partnerships, engaging audiences through various events and campaigns.
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